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Opportunities in Financial Education for Generation Alpha
78% of Generation Alpha (born 2010 – 2025) have already made money, half of whom did it with technology. Businesses capturing Gen Alpha’s mindshare will see huge growth in the years to come.
Financial Education Space
There is a huge opportunity in financial education for Gen Alpha. Banks and startups are already tapping into this trend by offering kids’ debit cards and banking apps with educational resources.
Practical Solutions
- Niche Down Demographically: Optimize financial education for kids with different needs and varying money attitudes based on race and culture.
- Cause-based Investments: Combine financial education with causes Gen Alpha cares about and consider developing investment apps that donate to nonprofits.
- Financial Mentors for Creators: Create a marketplace for financial mentoring and design courses on managing the business of being a young creator.
The Business of Helping Gen Alpha Manage Their Millions
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