Generation Z: The Rise of Entrepreneurship
Генерация Z: Рост предпринимательства
Generation Z is poised to overtake Boomers in the workforce this year as the oldest members of the age group turn 27. Despite this, Gen Z is wearier than other generations about the “traditional” work options, craving autonomy.
Entrepreneurship can be tough, though, so why is Gen Z so interested in it? Here’s what I found.
Данные о предпринимательстве Gen Z
Most survey respondents (72%) said they were employed full-time. Twenty percent are employed full-time with a side hustle or side business, and just 8% are entirely self-employed.
A majority also said they’d consider themselves entrepreneurs but only feel somewhat confident in their entrepreneurial journey. However, a majority of those who have a business or side hustle say they are very confident in the future success of their venture.
A great demonstration of Gen Z’s entrepreneurial drive is that most of those who own a business or have a side hustle say they’re the first person in their family to do so (51%).
Being the first in their family is interesting compared to the next question I asked: whether Gen Z thinks they have the same level of business/employment opportunities as their parents’ generation — they only somewhat agree (30%).
Gen Z entrepreneurs who have a side hustle or are self-employed were motivated by a desire to be their own boss and escape the traditional 9-5, increase their income/financial stability, and have a greater work-life balance.
People who are employed full-time but interested in pursuing a side hustle in some form are also motivated by being their own boss/escaping the traditional 9-5. That’s followed by a desire to increase their income/gain financial stability, and gain a greater work-life balance.
Here are some other interesting takeaways from my survey:
Respondents who own their own businesses or have a side hustle typically work alone or have between 1 and 9 employees (in addition to themselves).
Gen Z entrepreneurs often get funding for their business/side hustle from personal funds and savings or income from another job.
The most significant challenges for self-employed and side hustle-having respondents are managing the requirements of starting a business (41%), finding customers (38%), and having the funding to start a business/knowing where to find it (35%).
I was also curious if respondents think their younger age impacts the challenges they face, and responses vary. Some say yes that potential customers don’t trust them as much as someone older and aren’t taken seriously. Others say their age is an advantage: “I think that with what age I am at, it gives me an advantage with all the resources today.”
Почему Gen Z считает себя столь предпринимательской
It’s clear that Gen Z values independence and flexibility, giving precedence to work-life balance over other factors.
Gen Z grew up with technology. Gen Zers were born a few years before the internet became commonplace or were born into a world where it already was. This makes Gen Z technologically adept, which makes it easier for them to find, access, and use the tools they might need to start a business successfully.
The rise of the creator economy also makes it incredibly easy for Gen Z to venture into entrepreneurship with social media. In fact, in our 2024 Consumer Trends Survey we asked if respondents considered themselves to be creators, and 25% said yes. If I cut the data to Gen Z respondents alone, the number jumps to 50%.
Gen Z isn’t interested in the corporate world that its parents worked in.
Gen Z also watched their parents navigate the corporate world; some say it left a sour taste in their mouths. One respondent said, “We’ve seen our parents struggle and are in a time where we can go out and get it ourselves without a 9-5,” and another said, “We don’t want to be like our parents working for a company that doesn’t care about you and you never know if you could be replaced or fired. It’s better to be your own boss because you don’t have to deal with anyone barking demands at you and you know your income is gonna be steady.”
Gen Z cares about social change.
Gen Z has a less positive outlook on life.
Gen Z is worried about job security.
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